I’ve recently worked on was a live illustration activation for Lacoste. As part of a Europe-wide brand initiative, loyal Lacoste clients were invited to visit select stores in Switzerland and Germany to receive a personalised watercolour portrait created live in-store. I had the pleasure of being selected as the artist for the Lacoste Geneva location. The experience was as vibrant as the brand itself!
Bringing Personalised Art to the Lacoste In-Store Experience
The concept was beautifully simple yet impactful: clients were invited to enjoy a live portrait session while they shopped. Some came specifically for the event after receiving email invitations, while others discovered it by surprise as they made their purchases.