BRAND STORY
SPICE ICE is my personal concept of the ice-cream shop-bar. Idea is to surprise people by extraordinary and unusual flavor combinations, especially using spices and aromatic herbs. For identity I wanted to combine modern and minimalistic look - the logo highlights the simplicity and handmade ink texture reminds us pieces of spice.
Keep spice!
Sketches and ressearches
BRAND IDENTITY
A linear typography logo balances the hand-drawn ink texture and a strong color palette. A lot of free space and flying irregular elements evoke a sense of refined and art.
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