Dyce London
With its Instagram-worthy treats and melting ice cream theme, DYCE brings a modern and electric vibe to the heart of London. This new cute and eye-popping cafe offers various exhilarating bubble tea and gelato flavors with vegan and gluten-free options paired with a delicious mash-up of toppings to make your dreamed-treat come true. The eye-catching and trendy décor makes you feel like you are encapsulated in melting ice cream.
PROCESS
The request was to create popping, eye-cached visual identity and logotype for the new London bubble tea and ice-cream cafe. I created the logo inspired by the round and bold forms of sweetness. The finished identity gives feelings of fun and playfulness. Of course - we are in the spot of ice cream and milkshakes for the millennials. The melted ice cream inspired me to create the shapes for the packaging, which includes cups and paper food trays. Then I also drew vector illustrations for the menu. The choice of colors justified by the nature of sweet goods like milkshakes, bubble gum, cotton candy.
Interior design by formroom.com
Photos by em-j.co.uk
Moodboard
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