About Brands Archives • Alexandra Motovilina

September 3, 2025

A Special Live Illustration Project with Lacoste

I’ve recently worked on was a live illustration activation for Lacoste. As part of a Europe-wide brand initiative, loyal Lacoste clients were invited to visit select stores in Switzerland and Germany to receive a personalised watercolour portrait created live in-store. I had the pleasure of being selected as the artist for the Lacoste Geneva location. The experience was as vibrant as the brand itself!

Bringing Personalised Art to the Lacoste In-Store Experience

The concept was beautifully simple yet impactful: clients were invited to enjoy a live portrait session while they shopped. Some came specifically for the event after receiving email invitations, while others discovered it by surprise as they made their purchases.

Elevated Guest Experience at Hyatt’s Exclusive Event in Geneva

Earlier this year, I had the pleasure of collaborating with Hyatt Privé for a beautifully curated evening at Bel-Air Fine Art Gallery in Geneva. The event brought together representatives from 12 Hyatt hotels across Europe for a refined, art-inspired experience and I was invited to create live watercolour illustrations that would add a personal, emotional and memorable layer to the celebration.

A Custom Illustration for Every Hyatt Hotel

To honour the participating hotels, I hand-painted 12 small watercolour canvases, each representing a specific Hyatt property in Europe. Every painting was displayed on a mini easel and gifted to the hotel representative during the event. The response was deeply rewarding, many told me they planned to display their canvas in the reception or their office. A few even followed up with emails to express how special it felt to see their hotel illustrated in such a delicate and artistic way.

As a complementary keepsake, I also designed and printed a luxury postcard featuring all 12 hotel illustrations. Printed on high-quality textured paper and accompanied by elegant envelopes, these postcards were available at the entrance, offering every guest a beautiful reminder of the evening.

Elevated Guest Experience at Hyatt's Exclusive Event in Geneva

Live Portrait Illustration: A Unique Guest Experience

To elevate the guest experience at Hyatt's Exclusive Event in Geneva, I also made live fashion-style portrait sketches of the guests and brand partners throughout the evening. The venue - an art gallery in Geneva - created the perfect setting for this artistic activation. From the first portrait, it was clear: people were excited, surprised and genuinely moved.

Beyond the art itself, what made this event special was the reaction of the guests. From spontaneous hugs and heartfelt smiles to follow-up messages and new contacts, it was clear that these personal touches resonated. Many guests took my business card, and several asked how we could collaborate in the future.

I heard comments like:
"This is a real piece of art, I’ll frame it!"
"I love how I look, thank you so much!"

Capturing someone's likeness live is always a vulnerable but beautiful moment. I painted men and women, pairs of friends and colleagues, and as always. A few portraits were finished at the studio and sent later which is a thoughtful touch I always offer for those who don’t get their sketch during the event.

Elevated Guest Experience at Hyatt's Exclusive Event in Geneva

A Beautiful Collaboration with Real Impact

If you're a luxury brand, hotel group or event planner looking to offer something truly memorable, live watercolour illustration is a powerful way to connect with your audience, through emotion, creativity, and one-of-a-kind keepsakes they’ll treasure long after the event.

Bring Artistic Magic to Your Next Event

Based in Geneva and available for events across Switzerland and Europe, I offer live fashion portraits, custom watercolour illustrations and elegant calligraphy for brand activations, private soirées and high-end corporate events.

Let’s collaborate to make your event extraordinary. Contact me here

July 31, 2025

5 Reasons to Hire a Live Watercolor Artist for Your Event

5 reasons to hire a live watercolor artist for your event if you want your next event to stand out, this one simple way offers your guests a truly unique experience.

Whether it’s a luxury brand activation in Geneva, a corporate event in Zurich or an elegant private celebration in Paris, hiring a live watercolour artist instantly elevates the atmosphere. It transforms an ordinary gathering into a moment your guests will talk about and treasure.

live illustration at an event

Here’s why live event illustration makes such an impact:

1. It’s pure entertainment (and a little magic)

People love watching an artist at work. Even the shyest guests are drawn to the process of live watercolour painting, often starting from a distance before coming closer to see the details unfold. In a world where traditional, hand-painted art has become rare, witnessing a live illustrator in action feels almost magical.

2. It builds loyalty with your Brand

When you invite a live illustrator to create personalised keepsakes, it shows your guests how much you value them. Whether it’s custom watercolour portraits or hand-painted calligraphy customised gifts, these one-of-a-kind pieces communicate care, thoughtfulness, and attention to detail, qualities that make your brand or event unforgettable.

3. It keeps guests engaged (and around for longer)

A live event artist does more than entertain. They create a reason for your guests to stay longer. Guests will wait for their turn to receive their illustration, using that time to chat, network, explore the venue, take photos and enjoy your event. It’s a perfect way to increase engagement and create a lively, dynamic atmosphere.

4. It creates heartfelt, unforgettable emotions

The joy of receiving a personalised watercolour portrait is unlike anything else. Guests light up with excitement and gratitude as they see their portrait for the first time. I’ve heard countless heartfelt reactions: “I’ll frame this immediately!”, “It’s like a real piece of art, just for me!”. These moments of connection make your event deeply memorable.

5. It elevates your event and adds a touch of luxury

Not every event offers this type of exclusive, live art experience. When guests post their personalised portraits on Instagram, it creates beautiful, shareable content that reflects the luxury and exclusivity of your brand or celebration. Hiring a live illustrator for your company event in Geneva or across Switzerland is a simple way to make your event stand out as an extraordinary, high-end experience.

Ready to add this magic to your event?

Whether you’re planning a luxury brand activation, a corporate event or a private party in Geneva or anywhere in Switzerland, I can help bring your vision to life through live watercolour illustration, fashion portraits and personalised calligraphy. I hope that these 5 reasons to hire a live watercolour artist for your event convinced you to take to elevate our next event.

Let’s create something unforgettable together. Get in touch here.

February 20, 2021

Brushes for watercolor

Learn more about watercolor techniques and materials.

How to choose the right watercolor paper

Do you remarque that in every sphere when you are a beginner it's important to use the right materials, ingredients, proportions, etc? Of course, it's totally normal when a professional could cook a great dinner, sew a wonderful dress, or of course, draw an amazing painting with no matter what he uses.

When I started to draw (well, it was since my childhood, but I mean when I started to do it consciously), I was using cheap materials: non-professional paper, watercolor for the children, and brushes which I bought in supermarkets. It took me a while to understand that my results are affected by the materials and I need to start right away with the right ones.