Reflet de France — Rebranding of packaging & Logo design : 2017
In 1996, Promodès launched a distinctive retail brand, Reflets de France, a cross-cutting brand in the food industry. Since the acquisition of Promodès by Carrefour, Reflets de France is one of the top 30 food brands sold in France.
Rejuvenate the brand (tradition but modernity) and expand its target while keeping its loyal consumers.
Creation and realization of a new logo and new visual identity to be presented in the form of packaging.
I used images of people because they are at the heart of production. It is the people who harvest, who heal, who plant. Watercolor - it is the notion of nature, it is something created by the hands. And with modern typography we have the balance between traditions and contemporaneity.