I'm Free — Rebranding of packaging for perfume : 2016
To propose 3 new references collectors for Laurence Dumont a strong differentiation versus the competition, to improve the linear impact of the product, to respond to a strong demand of rupture / innovation on the perfume ray and to seduce consumers through design.
In view that young girls often have the source of inspiration like heroines of the cinema, video games, singers - new range presents the faces of girls. In addition - illustrating the face - it is a trick to attract the eye. Harmonious colors and contrast also works for this purpose.
As we were obliged to keep the same size and position of the logo I decided to place the face with hair around and as the bottle is round - the image is visible and turning we are going to have the surprise. In addition the outline is not straight - it also gives a touch of madness. Use of faces - it is also good idea of the collection - one can easily develop several models following fashion and tendencies.
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