Spice-ice_background

BRAND STORY

SPICE ICE is my personal concept of the ice-cream shop-bar. Idea is to surprise people by extraordinary and unusual flavor combinations, especially using spices and aromatic herbs. For identity I wanted to combine modern and minimalistic look - the logo highlights the simplicity and handmade ink texture reminds us pieces of spice.
 
Keep spice!

Spice-ice-packaging
Spice-ice_sketches

Sketches and ressearches

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Spice Ice
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BRAND IDENTITY

A linear typography logo balances the hand-drawn ink texture and a strong color palette. A lot of free space and flying irregular elements evoke a sense of refined and art.

notebook_2
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visit_card2
carte_client
Restaurant-Stand-Spice-ice
Food-Truck-Spice-ice

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Alexandra Motovilina © 2020